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How Frequently SEO Changes

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Well, I have known SEO for more than 12 years and have been doing SEO on my website for 10. The way search engines rank sites hasn't changed much. Things like having original and high-quality content, using popular keywords, and getting good backlinks still matter as much as it used to in the past. However, the only truth is it's much harder to rank number one now because there's so much competition.
 
Seo changes all the time. There are multiple core google updates that happen throughout the year that cause website’s traffic to either rise or decline in their search rankings.

However, the core fundamentals remain the same.
 
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