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Nomad
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Well, creating marketing materials such as video, blog, ads, posters, flyers, etc. is the most common way for marketing. However, you can also use user generated content for marketing, and sometimes user generated content can be more effective. For instance, you can share content created by your followers on your Facebook page. You can even ask your followers to create content. By sharing user generated content, you are expressing gratitude and acknowledgment to your customers.