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Must a business be popular to make good sales?

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There are some businesses that advertise just to get popularity. Those businesses always pump in resources to trend. To what end does a business pump in resources into advertisement just to get popular.

Is the popularity of a business proportionate directly to the sales it would make?
 
When a business is popular, it means lots of people know about the business, it would automatically generate sales, unless in situations where the business is popular for the wrong reasons.
 
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