What is the purpose of online businesses organizing webinars?

[Kross]

I see some people that sell different kinds of products in online organizing webinars on either WhatsApp or Telegram. And I often wonder, to what end are those webinar sessions to the sales of their online business?

How does webinars work positively for online businesses?

 

[Nomad]

Webinars are used by businesses for marketing and branding. Some businesses also use webinars as a way to generate sales

 

[eLdavis]

there are multiple reasons for a business to have webniers, in some cases it is to simply create awareness, while in other cases it might be to teach.

 

[Springtime]

Organizing webinars help to create awareness, boosting brand image and promoting sales.