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What is the purpose of online businesses organizing webinars?

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I see some people that sell different kinds of products in online organizing webinars on either WhatsApp or Telegram. And I often wonder, to what end are those webinar sessions to the sales of their online business?

How does webinars work positively for online businesses?
 
there are multiple reasons for a business to have webniers, in some cases it is to simply create awareness, while in other cases it might be to teach.
 
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