Which factors should a business consider to influence it's social media marketing strategy?

[Kross]

It is safe to say that the social media marketing strategy for one business would most likely not work for the next business. It might need a unique approach for social media marketing for individual businesses.

What should a business aiming to do social media marketing consider in designing it's social media marketing strategy?

 

[eLdavis]

I think the very first thing they need to consider is their target audience. A business targeting the youths would not use the same method as a company trying to target the elderly.