“Buy One Get One Free” Schemes

[Nomad]

Buy one get one free is one of the popular strategies to improve sales, but how do they do it. Well, simple answer is reducing product quality, quantity, or weight to lower production costs, or raising the price to compensate for the "free" item. When you see businesses offering two items for the price of one, they are likely applying one of these tactics. This approach is often used for clearing out inventory while maintaining profitability.

 

[Springtime]

Buy two get one free is more popular here. There is no change in quality. I think the business is trying to boost sales from time to time.

 

[Augusta]

This is a kind of gimmick for people to buy things they would have bought but it is still goodm

 

[eLdavis]

Someone once told me that majority of the times you are actually still paying for the second item, but they will make it look like you paid for one and got the other free.

 

[Starmix]

There's always tactic like that in our malls here. Buy 1 take 1 is very common and people flock to buy. All products are all sold after some hours.

 

[mrki444]

Does this mean sellers have over 50% profit per each item when they can get one free?

 

[Kross]

I think this strategy only works for clearance sales. A seller would be at a complete loss with this strategy.

 

[neku]

I feel that these schemes are offered mainly to get rid of slow-moving inventory, businesses often find it difficult to accurately predict the demand for the various products.

 

[Augusta]

Someone once told me that majority of the times you are actually still paying for the second item, but they will make it look like you paid for one and got the other free.

Yeah that's why it is called buying gimmicks more like the more you look the less you see. it is never really free

 

[eLdavis]

Yeah that's why it is called buying gimmicks more like the more you look the less you see. it is never really free

True, like some years back i was discussing with a lecturer, the school had a scholarship program, after he explained everything for me, at the end of the day those in scholarship are paying the same thing as regular students and in some cases even more than regular students, but the way they set it, you would think you are paying less.

 

[Augusta]

Yes that's how it is done. you just have to be creative with your gimmick to hook wink customers and get a hold of them

 

[King Belieal]

I have never done the Buy One and Get One Free. I think even saying Buy Two and Get One Free is more realistic.

 

[freelancermaria]

It is quite popular in this country. This strategy effectively attracts customers and can also assist with inventory management.