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How does crypto exchanges generate trading volume?

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We often hear that a particular crypto exchange has a certain trade volume. Crypto exchanges are sometimes rated and regarded based on their trading volumes. But how do they generate these trading volumes?

And why do they really need to generate trading volumes desperately?
 
Trading volume is the number of transactions of a crypto (eg BNB) in a certain period (daily/24 hours or monthly). From the volume traders can measure market activity and trader interest in a crypto. Volume also depends on trading pairs, market conditions and time. So Volume is collected from trading activity on all centralized and decentralized exchanges.
 
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