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Storytelling is a marketing strategy by conveying information to viewers with interesting stories or stories about a product. Storytelling is widely used for cover selling or indirect promotional methods so that it appears more natural and can be conveyed by business owners, influencers or customers who have used products in the form of videos, images or text. Storytelling will use a soft selling strategy so that it will be more about the emotions of the audience or target audience with the aim of inspiring consumers to buy products.