What is search engine optimization ?

[magnus2022]

Search optimization is a way or steps search engines use to rank websites in SERAP. SERAP simply means search engine results pages. Though most search engines don't reveal all the steps they use to rank web pages. But we know few factors they use like content quality, backlinks, page titles, meta tags, keywords, infographics, downtime, bounce rate, page speed, template structure etc.
The essence of SEO is to make website more visible and user friendly.

 

[Kross]

Search Engine Optimization are measures that a site can take to make sure that the site is ranked higher on search results.

 

[Nomad]

In simple term SEO is a method to rank your website or Web page high on searches for high traffic topics

 

[Laurentta]

Search engine optimization is the process of improving the visibility and ranking of a website in search engine results pages through various techniques and strategies.