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Why Should Online Businesses Open Stores in Marketplaces?

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For online business people, in addition to being able to open their own online stores, they can also sell on social media. In addition, they can also open stores in marketplaces by first registering for a merchant account. The many marketplaces available out there will make it easier for business people to choose the right marketplace or register for more than one marketplace. In my personal opinion, marketplaces have advantages over their own online stores. So in your opinion, do online business people need to open stores in marketplaces?
 
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